Instructional Designer: YouTube

December 28, 2019
|
July 2015 – October 2016

Curriculum design and instructional content for Scaled Education/Creator Solutions at YouTube. 

  • YouTube Certified: Developed educational content and defined success metrics for internal YouTube staff and large enterprise organizations in specialized areas such as data analytics, audience development and engagement, monetization, programming strategy, and rights management.
  • YouTube Brand Partner Program: Coordinated six remote SMEs to develop a branded content strategy curriculum for in-house and agency marketers. The in-person pilot workshop was presented in NYC to 80 account executives representing dozens of Fortune 500 companies. With feedback from this audience, built out content for four online courses that launched in June 2016.‍
  • YouTube Creator Academy: Wrote scripts for instructional videos; assisted on video shoots. Wrote and QAed written lessons to accompany videos. Designed and published graphics for online lessons, and for swag. Developed effective assessments. Created interface notifications, mediating content between SMEs/engineers/data scientists and users. Vetted localization of all content into 22 languages.